Creative Content Strategist

Perfil que buscamos Buscamos un(a) diseñador(a) gráfico(a) senior, con enfoque en campañas 360° y alto rendimiento creativo, para una campaña masiva de marketing digital de producto financiero dirigida a mexicanos en Estados Unidos. Necesitamos un perfil altamente proactivo, con agilidad para ejecutar múltiples piezas, criterio estético sólido y experiencia desarrollando campañas integrales en medios digitales y tradicionales. Este rol requiere a alguien que pueda transformar rápidamente briefs en piezas visuales claras, poderosas y culturalmente relevantes, manteniendo estándares de calidad top. Responsabilidades clave Diseñar y adaptar todas las piezas gráficas de la campaña para: Redes sociales (orgánico y ads) Banners display y programática Email marketing Outdoor (OOH), impresos y materiales promocionales Key visuals de campaña y adaptaciones Ejecutar de forma ágil y mantener consistencia visual entre canales. Recibir feedback y realizar ajustes con rapidez sin perder calidad. Proponer soluciones visuales creativas alineadas con el tono estratégico. Entregar artes finales listas para producción y/o publicación. Colaborar activamente con creativos, copywriters y media planners. Herramientas y habilidades técnicas necesarias Adobe Photoshop (avanzado) Adobe Illustrator (avanzado) InDesign After Effects (nivel básico/intermedio para motion simple) Figma (deseable) Canva Pro (versatilidad para entregas exprés) Conocimiento básico en formatos para digital ads, Meta Ads, Google Ads, email y OOH Requisitos esenciales 2 a 3 años de experiencia en diseño gráfico aplicado a campañas de alto impacto. 2 a 3 años de experiencia con Social Media en general. Experiencia en productos financieros, fintech, remesas o campañas para audiencias hispanas. Capacidad de trabajar bajo presión con entregas rápidas y múltiples versiones. Altísimo nivel de detalle, estética y ejecución limpia. Experiencia trabajando en equipos creativos multidisciplinarios. Portafolio indispensable con campañas integradas. Extras que suman puntos (no excluyentes): Conocimiento general de UX/UI (para entender flujos, no para diseñarlos). Bilingüe (español/inglés). Experiencia con data-driven design o campañas segmentadas por comportamiento.

We are a dynamic and innovative marketing agency. We specialize in providing cutting-edge marketing and tech solutions to a diverse range of clients. Position Overview: We are looking for a highly skilled Senior Bilingual Copywriter who is passionate about marketing. Responsibilities: Content generation: Lead the creation of high quality written content for our clients, using slang and local forms of English. Quality Assurance: Conduct proofreading and editing to ensure accuracy and consistency in all written materials. Continuously improve content based on user feedback and performance metrics. Incorporate SEO best practices into written content to enhance discoverability. Qualifications: Bachelor's degree in Marketing or a related field. 5+ years of professional copywriting experience Bilingual proficiency in English and Spanish, with excellent writing and editing skills in both languages. Proficiency in SEO and content optimization techniques. Strong portfolio showcasing diverse content types and writing styles. Excellent project management and organizational skills. Detail-oriented with a commitment to delivering high-quality content.

Role Purpose: The primary goal of this role is to lead the Product-Led Growth (PLG) strategy, optimizing adoption, activation, and expansion of Mappa’s platform through exceptional user experience, product-focused go-to-market strategies, and a data-driven approach focused on key growth metrics. Key Responsibilities: Lead Product-Led Growth (PLG): Define and execute PLG strategies to ensure rapid product adoption, successful activation, and organic expansion. Collaborate closely with the Product, Design, and Growth teams to ensure that each product iteration aligns with PLG objectives. Design and Execute Go-To-Market (GTM) Strategies: Create and execute launch plans, including beta programs, launch communications, and enablement tools, all aimed at maximizing adoption and activation through user-centric experiences. Optimize the Self-Serve Funnel: Manage website messaging and the self-serve funnel, iterating with A/B testing, data analysis, and continuous conversion optimization to maximize user value throughout the lifecycle. Conduct Market and User Research: Drive research to uncover user pains, Jobs-to-Be-Done, and whitespace opportunities, with a focus on improving the product experience and driving self-expansion of users. Collaborate with Internal Teams: Work closely with Growth, Sales, and Customer Success teams to equip them with the necessary resources to support PLG growth. Help develop sales tools, decks, and objection-handling materials. Track Growth KPIs: Monitor key performance indicators related to product growth and synthesize insights for executive-level decision-making. Required Skills and Experience: PLG Experience: 3-5 years of experience working in Product-Led Growth roles within B2B SaaS or high-growth startups. Proven Record in Product Launches: Demonstrated success in launching and driving adoption of technical products, with an emphasis on organic growth through PLG strategies. Data Fluency and BI: Strong experience with PLG metrics, comfortable using BI tools for cohort analysis, funnel metrics, and data-driven decision-making. Effective Communication and Storytelling: Ability to translate complex ML/API concepts into clear, compelling messages that resonate with both users and customers. Project Management: Strong project management skills with the ability to coordinate cross-functional teams (Design, Engineering, Marketing, Sales) to deliver on tight timelines. Fluent in English and Spanish: Native-level proficiency in both English and Spanish for effective global team and client communication.