Creative Marketing Specialist

About Founded in 2021, we are a pioneering Lending-as-a-Service (LaaS) startup with a mission to digitize and streamline B2B credit processes across Latin America. Specializing in our innovative 'Rails for Lending' solution, we empower companies to embed and deploy seamless, fair credit products, promoting financial inclusion and economic development. We serve a diverse clientele across the Americas and are committed to enhancing credit decisions and closing the credit gap in the region. What we’re looking for A designer proficient in English and Spanish, skilled in UX/UI design, Figma, wireframing, and more. You should excel in creating designs that simplify complex processes, ensuring our SaaS platform is accessible to non-technical managers. Responsibilities Holistic UX/UI design Product Discovery Prototyping and user testing Wireframing and flow creation Visual and interaction design Qualifications Expertise in UI/UX Design, Figma, and wireframing Proficiency in English and Spanish Ability to conduct usert interviews and user testing Good taste Benefits A role in building product at a leading SaaS company. Opportunities for substantial professional growth in Design, UX, and Product Competitive salary and benefits package, including healthcare and unlimited PTO. Flexible remote work options within Americas time zones.

Key Responsibilities: Design and execute marketing strategies focused on growing the talent pool. Manage campaigns across social media platforms and digital channels. Analyze key metrics (e.g., CPA, CTR, conversion rates) to optimize strategies. Collaborate with product and operations teams to align goals and enhance the talent experience. Develop initiatives to connect talents with hiring companies, maximizing value for both sides of the platform. Required Skills: Proficiency with analytics tools such as Google Analytics, Mixpanel, or similar platforms. Advanced knowledge of social media platforms (LinkedIn, Instagram, TikTok, etc.) and digital marketing strategies. Experience working cross-functionally, especially within agile startup environments. Creativity to identify unconventional growth opportunities. Strong understanding of talent attraction and retention strategies, as well as client (hiring companies) acquisition tactics. Desired Experience: 3–5 years of experience in marketing or growth roles, preferably in startups. Prior experience in user and/or client acquisition for two-sided platforms (marketplaces, SaaS). Proven track record of rapid iteration based on data-driven insights. Mindset and Attitudes: Results-oriented and analytical approach. Proactive, with a willingness to experiment and learn from failures. Adaptability to thrive in fast-paced, high-growth environments. Would you like me to draft a detailed Job Description (JD) for this role, or are there specific adjustments you'd like to make?

Marketing & Trade Manager Position We are looking for an enthusiastic and entrepreneurial Marketing & Trade Manager to design and implement our marketing plan, aiming to enhance brand value through a strong market positioning. Key Responsibilities Manage communication for brands and enhance the portfolio. Oversee product launches and projects. Develop brand strategies and positioning. Approve new products and evaluate business opportunities/categories. Conduct monthly forecast analysis. Define pricing strategies. Perform market intelligence through analysis and monitoring of competition. Reporting Structure Reports to: Manager of Central America and Caribbean Direct Reports: 1 (Trade Marketing Manager) and 6 indirect reports (Trade Marketing Coordinators) Travel Requirements Frequent travel within the Central America and Caribbean region. Office Location Panama Education and Experience Bachelor’s degree (preferred with a postgraduate qualification). Proven experience in the food/consumer goods industry (essential). 5+ years in Marketing (minimum 3 years in a similar position). Skills and Competencies Leadership Strategic Vision Results Orientation Negotiation Teamwork Innovation Required Skills Budget Management and Control Commercial Variables Management Market Studies Proficiency in Microsoft Office English (desirable)