How K2 grew from 10 to 100+ people in two years
As K2 expanded across Latin America and the Caribbean, they needed to hire fast without losing performance or cohesion, and Mappa’s behavioral voice analysis and regional expertise helped them do that.
K2Marketing
About K2
K2 is a top marketing agency operating across Latin America and the Caribbean. They’re known for bold creative work and powerful digital campaigns for major brands, including Mastercard.
- K2
The challenge
K2’s expansion into new regions required fast, reliable hiring, but their internal process couldn’t scale. They needed a better model for finding aligned, high-performing people who would stay and succeed.
- K2
Our solution
Mappa’s behavioral AI and local talent expertise gave K2 a repeatable hiring model. Every candidate was vetted for both skills and behavioral fit, which let K2 scale from 10 to 100+ people without compromising quality.
Key results
- 10 to 100+
People, growing the team tenfold.
- 100+
Hires across marketing, design, operations, and more.
- 1 model
An embedded hiring process that now powers K2’s growth.
With Mappa, K2 built stronger teams and found people who could open new markets and perform under pressure. The hiring model is now part of how the company grows. Mappa’s work with K2 has changed how the company hires. As CEO Jacky Korn put it:
“This is the first time we have a team. Mappa’s become an indispensable partner.”
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FAQ
The science is complex, but the answers aren’t. If yours isn’t here, let’s talk.
How long before I get candidates for a role?
Within 72 hours you’ll receive a shortlist of top-fit candidates based on their behavior alignment, experience, and communication style.
What if none of them feel right?
We’ll keep working. We recalibrate based on your feedback and deliver a refreshed shortlist until you find the right match. You don’t pay until you hire.
Is there a minimum commitment?
No. Try us on a single role. Month-to-month or one-time fee, your choice.
How do you ensure cultural fit?
Behavioral voice analysis maps how a person actually communicates, decides, and collaborates — the signals that drive real cultural fit, not the surface ones a résumé can show.
Can I reject anyone from the shortlist?
Absolutely. The shortlist is a recommendation, not an obligation. You move forward only with people you’re excited about.
It starts with a call
Brief us today, you’ll be hiring by end of week.