About K2
K2 is a top marketing agency operating across Latin America and the Caribbean, known for bold creative and powerful digital campaigns for major brands, including Mastercard.
What stood in the way
K2’s expansion into new regions required fast, reliable hiring, but their internal process couldn’t scale. They needed a better model to find aligned, high-performing people who would stick and succeed.
How Mappa solved it
With Mappa’s behavioral AI and local talent expertise, K2 built a repeatable hiring model. Every candidate was vetted for both skills and behavioral fit, enabling them to scale from 10 to 100+ people without compromising quality.
A measurable behavior layer
With Mappa, K2 didn’t just hire faster, they built stronger teams. Our tech helped them go beyond credentials to find the people who could unlock new markets and deliver under pressure. As CEO Jacky Korn said, “This is the first time we have a team. Mappa’s become an indispensable partner.”
