About K2
K2 is a top marketing agency operating across Latin America and the Caribbean, known for bold creative and powerful digital campaigns for major brands, including Mastercard.
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How Mappa helped K2 scale 10x through better people decisions
As K2 expanded across Latin America and the Caribbean, landing clients like Mastercard, they needed to grow quickly without sacrificing performance or cohesion. Using behavioral voice analysis and regional expertise, we helped them build high-output teams at scale. Over two years, they made 100+ strategic hires and tripled in size, with talent that aligned to their pace and values.
The challenge
K2’s expansion into new regions required fast, reliable hiring, but their internal process couldn’t scale. They needed a better model to find aligned, high-performing people who would stick and succeed.
Our solution
With Mappa’s behavioral AI and local talent expertise, K2 built a repeatable hiring model. Every candidate was vetted for both skills and behavioral fit, enabling them to scale from 10 to 100+ people without compromising quality.
Key results
Team growth, from 10 to 100+ people.
Hires across marketing, design, ops, and more.
Embedded hiring model, now powering K2’s growth.
With Mappa, K2 didn’t just hire faster, they built stronger teams. Our tech helped them go beyond credentials to find the people who could unlock new markets and deliver under pressure. As CEO Jacky Korn said, “This is the first time we have a team. Mappa’s become an indispensable partner.”
Ready for your success story?
Schedule a call with our team to see how we can apply behavioral voice analysis to help you make better decisions and stronger connections at your company.
