Are you a visionary marketing professional with a passion for creating compelling brand narratives? Do you have extensive experience in both above-the-line (ATL) and below-the-line (BTL) advertising that drives customer engagement and sales growth? If so, we invite you to join our dynamic team as a Senior Marketing and Branding Strategist. In this role, you will play a pivotal part in shaping and executing our brand strategy, ensuring our messaging is consistent, impactful, and aligned with our business goals. As a Senior Marketing and Branding Strategist, you will be responsible for developing and implementing integrated marketing campaigns that resonate with our target audience. You’ll collaborate closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand experience at every touchpoint. Your expertise in branding, BTL, and marketing will be essential in driving our marketing initiatives and fostering strong customer relationships. Key Responsibilities: - Develop and execute comprehensive marketing and branding strategies to enhance brand awareness and loyalty. - Design and implement BTL advertising campaigns that complement our ATL efforts and reach consumers in more direct and personalized ways. - Collaborate with the creative team to produce high-quality marketing materials, including print ads, digital content, and promotional items. - Analyze market trends and consumer behavior to identify opportunities for growth and innovation. - Manage and optimize marketing budgets to maximize ROI and ensure efficient allocation of resources. - Coordinate with the customer service team to gather feedback and insights that inform our marketing efforts and improve customer satisfaction. - Utilize data analytics and performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed. - Foster strong relationships with external partners, including advertising agencies, media outlets, and vendors, to support our marketing initiatives. - Stay up-to-date with industry trends and best practices to keep our marketing strategies fresh and competitive. Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. - Minimum of 7 years of experience in marketing, branding, and advertising, with a focus on BTL campaigns. - Proven track record of developing and executing successful marketing strategies that drive business results. - Strong understanding of both BTL and ATL advertising techniques and their applications. - Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines. - Exceptional communication and interpersonal skills, with the ability to work effectively with diverse teams. - Proficiency in marketing analytics tools and software to track and report on campaign performance. - Creative thinker with a keen eye for detail and a passion for innovation. Why Join Us? At our company, we believe in the power of creativity and collaboration to drive business success. We offer a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact. In addition to competitive compensation and benefits, we provide opportunities for professional growth and development. If you're ready to take your career to the next level and help shape the future of our brand, we want to hear from you. Apply today and become a part of our exciting journey.