Senior Social Media Marketing Strategist
July 22, 2024
Design & Creative
Full time
Remote
1015 to 2295 USD
Entry level
Social Media Marketing
Advertising
Marketing
English advanced
Are you passionate about creating compelling narratives and building vibrant online communities? Do you have a knack for crafting innovative marketing strategies that drive engagement and growth? If so, we have the perfect opportunity for you! Our dynamic and fast-growing digital marketing agency is seeking a Senior Social Media Marketing Strategist to join our team. In this role, you will be at the forefront of shaping and executing comprehensive social media marketing campaigns for a diverse portfolio of clients across various industries. As a Senior Social Media Marketing Strategist, you will: 1. **Develop and Implement Robust Social Media Strategies**: You will design and execute creative social media marketing strategies that align with our clients' business objectives. Your goal will be to increase brand awareness, drive traffic, and generate leads through innovative and engaging content. 2. **Create Compelling Content**: Collaborate with our talented content creators and graphic designers to produce high-quality, shareable content that resonates with target audiences. You will guide the development of multimedia assets including text posts, images, videos, and live-stream content to ensure consistent and effective messaging across all social media platforms. 3. **Manage Community Engagement**: Foster strong community relations by actively monitoring and interacting with social media followers. You will respond promptly to comments, messages, and reviews, nurturing a positive and engaging presence that enhances brand loyalty and customer satisfaction. 4. **Analyze Performance Metrics**: Utilize analytics tools to track the performance of social media campaigns and translate data into actionable insights. You will prepare detailed reports on key performance indicators (KPIs), such as reach, engagement, conversion rates, and ROI, and make data-driven recommendations for continuous improvement. 5. **Advertising Campaigns**: Design and manage paid social media advertising campaigns to achieve optimal reach and impact. You will conduct A/B testing, analyze ad performance, and adjust strategies to maximize effectiveness and budget efficiency. 6. **Collaborate with Internal Teams**: Work closely with the sales, customer service, and product development teams to align social media efforts with overall marketing goals and business priorities. Your coordination will ensure a cohesive and integrated approach to marketing strategy. 7. **Stay Current with Trends and Best Practices**: Keep up-to-date with the latest trends, tools, and best practices in social media marketing and digital advertising. Your expertise will drive innovation and maintain our agency's competitive edge in the fast-evolving digital landscape. Requirements: - Bachelor's degree in Marketing, Communications, or a related field. - Minimum of 5 years of experience in social media marketing, with proven success in developing and executing comprehensive strategies. - Strong understanding of major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. - Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences. - Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics). - Experience in community management and customer engagement. - Demonstrated ability to work collaboratively in a fast-paced, team-oriented environment. Join our team and take your social media marketing career to the next level by leading cutting-edge campaigns for clients who are keen to make a significant impact in the digital world. Apply today and help us shape the future of online marketing!
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