Market Research + Focus Group

  • August 27, 2024
  • Sales & Marketing
  • Freelance
  • On site (Kingston, Jamaica)
  • 1200 to 2400 USD
  • Mid level
Market Research
Product Research
Survey Research
English native

Market Research & Focus Group Coordinator We are looking for an enthusiastic Market Research & Focus Group Coordinator to help us with a challenge. This position is for a Jamaican professional or company and involves conducting various interviews and focus groups. 01. DELIVERABLE: 4 focus groups, 6 people each one, for Gold credit cards (the most massive), from a mix of banks: NCB,  Scotia, Sagicor 2 of 25 to 35 years old. Mix of gender and ages. 2 of 36 to 45 years old. Mix of gender and ages. 6 in-depth interviews with Platinum cardholders. Mix of banks. 6 in-depth interviews with Black cardholders. Please let me know if feasible. Small medium businesses: 8 in-depth interviews with micro, small and medium businesses. Guarantee at least 3 of them have a machine. Mix of banks. 02. DELIVERABLE: 9 online interviews with recruitment + incentives Target: Business owners/Admin person in charge of managing company finances. The companies have to own a business credit card according to the quotas. Quotas: NCB business credit card: 3 Jamaica National business credit card: 3 Sagicor business credit card: 3

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