Creative Marketing Specialist

Perfil que buscamos Buscamos un(a) diseñador(a) gráfico(a) senior, con enfoque en campañas 360° y alto rendimiento creativo, para una campaña masiva de marketing digital de producto financiero dirigida a mexicanos en Estados Unidos. Necesitamos un perfil altamente proactivo, con agilidad para ejecutar múltiples piezas, criterio estético sólido y experiencia desarrollando campañas integrales en medios digitales y tradicionales. Este rol requiere a alguien que pueda transformar rápidamente briefs en piezas visuales claras, poderosas y culturalmente relevantes, manteniendo estándares de calidad top. Responsabilidades clave Diseñar y adaptar todas las piezas gráficas de la campaña para: Redes sociales (orgánico y ads) Banners display y programática Email marketing Outdoor (OOH), impresos y materiales promocionales Key visuals de campaña y adaptaciones Ejecutar de forma ágil y mantener consistencia visual entre canales. Recibir feedback y realizar ajustes con rapidez sin perder calidad. Proponer soluciones visuales creativas alineadas con el tono estratégico. Entregar artes finales listas para producción y/o publicación. Colaborar activamente con creativos, copywriters y media planners. Herramientas y habilidades técnicas necesarias Adobe Photoshop (avanzado) Adobe Illustrator (avanzado) InDesign After Effects (nivel básico/intermedio para motion simple) Figma (deseable) Canva Pro (versatilidad para entregas exprés) Conocimiento básico en formatos para digital ads, Meta Ads, Google Ads, email y OOH Requisitos esenciales 2 a 3 años de experiencia en diseño gráfico aplicado a campañas de alto impacto. 2 a 3 años de experiencia con Social Media en general. Experiencia en productos financieros, fintech, remesas o campañas para audiencias hispanas. Capacidad de trabajar bajo presión con entregas rápidas y múltiples versiones. Altísimo nivel de detalle, estética y ejecución limpia. Experiencia trabajando en equipos creativos multidisciplinarios. Portafolio indispensable con campañas integradas. Extras que suman puntos (no excluyentes): Conocimiento general de UX/UI (para entender flujos, no para diseñarlos). Bilingüe (español/inglés). Experiencia con data-driven design o campañas segmentadas por comportamiento.

Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns based on prosodic and linguistic signals per person, turning them into actionable  insights for hiring, and more. We’re growing fast—and need a data-obsessed operator to keep our performance flywheel spinning.Role Purpose Own the narrative, positioning, and go-to-market strategy for Mappa’s platform—driving adoption, activation, and revenue growth Core Responsibilities  • Partner with Product Designer, Tech and Growth to define value props, personas, UX and success metrics for every release.  • Design and execute GTM plans—beta programs, rollout comms, launch assets, and enablement.  • Own website and self-serve funnel messaging; iterate with A/B tests and analytics.  • Conduct market and user research to uncover pains, Jobs-to-Be-Done, and whitespace.  • Collaborate with Growth to run campaigns that boost qualified leads and product-led expansion.  • Equip Sales and Customer Success with narratives, decks, and objection-handling guides.  • Track launch KPIs and synthesize insights for C-level decision-making.Must-Have Skills  • 3–5 years in product marketing for B2B SaaS or growth startups.  • Proven record of launching technical products and driving measurable adoption.  • Sharp storyteller who can distill complex ML / API concepts into clear, compelling copy and narrative.  • Data fluency—comfortable in BI for cohort and funnel analysis.  • Growth toolkit: A/B testing frameworks, pricing strategy, lifecycle email, PLG best practices.  • Strong project management—able to rally Design, Eng, Sales, and Comms against tight timelines.  • Native-level English and Spanish. Nice-to-Have  • Exposure to API or Enterprise products.  • Experience with marketing and productization in early stage startups. Who You Are Customer-obsessed, creative thinker, insight-driven, and endlessly curious. You zoom between high-level narrative and pixel-level detail, test hypotheses fast, and sweat the metrics. You thrive in ambiguity, default to action, and believe great products deserve unforgettable stories Why Join  • Shape the category narrative for behavior mapping through voice AI.  • Work with a cross-disciplinary team of operators, engineers, data scientists, and behavioral experts.  • Remote-first culture

We are looking for a Project Marketing Manager to join our team and take charge of managing client relationships, developing marketing strategies, and ensuring the successful execution of impactful campaigns. This role requires a combination of strategic thinking, exceptional organizational skills, and outstanding communication abilities to deliver top-notch results and strengthen client partnerships. Responsibilities Serve as the primary point of contact for clients, building and nurturing strong relationships to understand their business objectives and marketing needs. Collaborate with the marketing team to develop comprehensive strategies aligned with client goals. Conduct market research to identify trends, customer insights, and competitive landscapes that inform strategic decisions. Create compelling, visually engaging PowerPoint presentations to showcase strategies, campaign proposals, and performance reports to clients. Develop detailed project plans, including timelines, budgets, and resource allocation, to ensure smooth campaign execution. Lead cross-functional teams to deliver marketing campaigns that are timely, within budget, and meet quality standards. Monitor campaign performance metrics, provide regular updates to clients, and recommend data-driven optimizations. Proactively identify upselling opportunities and additional services to expand client accounts. Requirements Advanced English proficiency. Proven experience working in marketing agencies. Strong proficiency with tools for project management, analytics, and presentations. Over 4 years of experience in account management or related roles. Valid US Visa to facilitate client interactions and travel. What We Offer An exciting opportunity to work with a talented team on innovative projects. A collaborative environment focused on delivering exceptional value to clients. Opportunities for professional growth and development. Join us and be a key player in driving client success while contributing to our company’s growth!