Social Media Manager & Ghost Writer

Location: Remote (preferably LATAM / Florida timezone) Reports to: Head of Marketing At Mappa, we’re redefining how companies discover and understand talent through voice. Our technology analyzes behavioral and communication patterns to help organizations make smarter hiring decisions, boost team performance, and unlock deeper human analytics. We’re scaling fast and looking for someone who lives and breathes social media culture to amplify our story to the world. Your Mission Turn Mappa into a brand with a pulse, not just another AI company. We want our digital presence to feel as smart, bold, and human as our product. Your mission: get people talking, sharing, and wanting to be part of the Mappa movement. Key Responsibilities Design and execute our content strategy across LinkedIn, Instagram, TikTok, X, and emerging platforms Create visual and written narratives aligned with our brand voice — intelligent, bold, and human. Generate daily (yes, daily) ideas that tap into digital culture and the future of work. Coordinate content production: videos, micro-clips, trends, testimonials, and purpose-driven memes. Measure, analyze, and optimize results (engagement rate, organic growth, brand awareness, traffic). Collaborate with the Product, Talent, and PR teams to amplify launches, partnerships, and events. Stay on top of viral trends and sounds — be the internal cultural radar for the team.  What We’re Looking For Gen Z mindset: You get the internet — trends, memes, and how to turn them into meaningful content. Speed + judgment: You can catch ideas in seconds and translate them into sharp, on-brand execution. Native social fluency: You know how TikTok, LinkedIn, and other platforms really work. Killer copywriting: You craft posts that stop the scroll. Strategic creativity: You don’t just post — you understand the why and who behind every move. Full autonomy: You love to move fast, experiment, and measure impact. Fluent English & Spanish, both written and spoken (our core market is the U.S.).  Bonus Points Experience in startups or tech. Interest in AI, the future of work, or human psychology. Ability to record or edit short-form content. Familiarity with tools like Notion, Figma, CapCut, Metricool, or similar.  What We Offer The chance to build the public voice of a purpose-driven AI startup. A team that values creativity, speed, and authenticity. Agile culture, full ownership, room to execute. Direct access to the founding team. Full flexibility: remote work, creative freedom, real impact. How to Know If This Role Is for You If phrases like “let’s make some noise with this” get you fired up, if you know a good story can move markets, and if you’re part of that generation that doesn’t wait for permission to create,this role is absolutely for you.

Estamos buscando un Estratega de Contenido Freelance para Redes Sociales que diseñe y entregue un plan de contenido mensual. Esta persona no estará a cargo de la gestión de comunidades ni del diseño gráfico, pero será responsable de: Crear el calendario de contenido mensual. Redactar copies y captions. Definir el tipo de contenido (reel, carrusel, publicación estática, historia, etc.). Preparar los briefs para el diseñador (incluyendo mensajes clave, referencias e ideas visuales). Establecer los objetivos de cada pieza (engagement, educación, awareness, producto, prueba social, etc.). Asegurar que todo el contenido esté alineado con la voz de la marca y los objetivos de crecimiento. Este rol es clave para garantizar que nuestros esfuerzos de marketing sean estratégicos, consistentes e impactantes.

We’re looking for a part-time brand strategist who can help shape our creative direction, define content themes, and ensure consistent storytelling across platforms. What You'll Do Define and document brand tone, style, and messaging pillars Plan content series or campaigns around events and product launches Create creative briefs for the design and video team Review assets to ensure brand consistency and alignment Help establish repeatable creative systems and storytelling frameworks Skills & Experience Experience creating or managing creative briefs, content calendars, or brand guides Strong writing, positioning, and content architecture skills Tools: Google Docs, Figma, ClickUp (or adaptable to our stack) Strategic thinker who can collaborate with the team and founder async Bonus: Experience with startups, education, or community-based platforms Availability Strong English, clear communicator, async collaboration preferred US/LATAM time zones preferred