We are on the lookout for a dynamic and innovative Senior Marketing and Branding Specialist to join our vibrant team. If you are passionate about marketing strategy, have a keen eye for branding, and excel in event management, both below-the-line (BTL) and virtual setups, we want to hear from you! This is an exciting opportunity to work in a fast-paced environment where your skills will be pivotal in driving our brand forward and ensuring our marketing efforts stand out in a crowded marketplace. As a Senior Marketing and Branding Specialist, you will be at the helm of our marketing strategy development. This involves conducting market research to identify trends and insights, establishing marketing objectives, and crafting campaigns that resonate with our target audience. Your ability to integrate data-driven decisions with creative flair will be key to developing compelling marketing strategies that help us achieve our business goals. Your branding expertise will be central to positioning our brand for success. You will oversee the creation and implementation of branding initiatives, ensuring consistency and alignment with our brand ethos across all platforms. This includes managing our brand voice, visual identity, and online presence to ensure that every customer touchpoint reflects our core values and mission. Event management, both physical and virtual, will be a significant part of your role. You will coordinate and execute a variety of events, from small-scale promotional activities to large corporate gatherings. Your BTL marketing skills will shine as you develop creative tactics to engage audiences and generate leads at trade shows, product launches, and industry conferences. Simultaneously, your expertise in virtual events will ensure we maintain a strong digital presence, leveraging webinars, live streams, and virtual conferences to reach wider audiences and deliver impactful experiences. In addition to your core responsibilities, you will also provide support as a virtual assistant to senior management. This includes organizing schedules, coordinating meetings, and handling communication channels. Your ability to juggle multiple tasks efficiently and maintain a high level of professionalism will be crucial. To be successful in this role, you should have a proven track record in marketing strategy, branding, and event management. Experience with BTL marketing and virtual event coordination is essential. Strong organizational skills, attention to detail, and the ability to work under pressure are a must. If you are a strategic thinker with a passion for creating memorable brand experiences and enjoy wearing multiple hats, we invite you to apply for this exciting role.