Social Media Marketing & Content Specialist

Perfil que buscamos Buscamos un(a) diseñador(a) gráfico(a) senior, con enfoque en campañas 360° y alto rendimiento creativo, para una campaña masiva de marketing digital de producto financiero dirigida a mexicanos en Estados Unidos. Necesitamos un perfil altamente proactivo, con agilidad para ejecutar múltiples piezas, criterio estético sólido y experiencia desarrollando campañas integrales en medios digitales y tradicionales. Este rol requiere a alguien que pueda transformar rápidamente briefs en piezas visuales claras, poderosas y culturalmente relevantes, manteniendo estándares de calidad top. Responsabilidades clave Diseñar y adaptar todas las piezas gráficas de la campaña para: Redes sociales (orgánico y ads) Banners display y programática Email marketing Outdoor (OOH), impresos y materiales promocionales Key visuals de campaña y adaptaciones Ejecutar de forma ágil y mantener consistencia visual entre canales. Recibir feedback y realizar ajustes con rapidez sin perder calidad. Proponer soluciones visuales creativas alineadas con el tono estratégico. Entregar artes finales listas para producción y/o publicación. Colaborar activamente con creativos, copywriters y media planners. Herramientas y habilidades técnicas necesarias Adobe Photoshop (avanzado) Adobe Illustrator (avanzado) InDesign After Effects (nivel básico/intermedio para motion simple) Figma (deseable) Canva Pro (versatilidad para entregas exprés) Conocimiento básico en formatos para digital ads, Meta Ads, Google Ads, email y OOH Requisitos esenciales 2 a 3 años de experiencia en diseño gráfico aplicado a campañas de alto impacto. 2 a 3 años de experiencia con Social Media en general. Experiencia en productos financieros, fintech, remesas o campañas para audiencias hispanas. Capacidad de trabajar bajo presión con entregas rápidas y múltiples versiones. Altísimo nivel de detalle, estética y ejecución limpia. Experiencia trabajando en equipos creativos multidisciplinarios. Portafolio indispensable con campañas integradas. Extras que suman puntos (no excluyentes): Conocimiento general de UX/UI (para entender flujos, no para diseñarlos). Bilingüe (español/inglés). Experiencia con data-driven design o campañas segmentadas por comportamiento.

Growth Marketing Lead About Mappa Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns per person—based on prosodic and linguistic signals—and turns them into actionable insights for hiring and beyond. We’re growing fast and need a marketing-obsessed operator to keep our performance flywheel spinning. Role Purpose Identify, test, and scale acquisition and retention levers that move revenue—fast. Own the full growth stack from channel exploration to campaign execution, measurement, and iteration. Key Outcomes (First 6 Months) Launch a growth engine across paid, organic, PLG, and partner channels. Increase qualified pipeline by 40% while keeping CAC payback ≤ 3 months. Design and execute a lifecycle program that boosts product activation by 25%. Co-build a growth analytics dashboard with the Performance Lead to track acquisition, activation, retention, and expansion metrics. Launch one scalable new channel (e.g., co-marketing, community, API marketplace) that contributes ≥10% of net-new MRR. Core Responsibilities Generate and prioritize hypotheses using funnel data, user research, and competitive intel (ICE/RICE scoring). Execute campaigns end-to-end: copy, creative, landing pages, tracking, and reporting across paid, organic, programmatic, and email. Own SEO and content ops: keyword strategy, on-page optimization, backlink outreach, and performance tracking. Drive product-led growth loops: in-app prompts, referrals, pricing/packaging tests. Manage marketing automation in Pipedrive for lead nurture and lifecycle. Collaborate with Sales, Product, and Data for accurate attribution and shared insights. Monitor cohort metrics: CAC, LTV, payback, NDR; deliver insights to the C-suite for decision-making. Must-Have Skills 4–6 years in growth/performance marketing for B2B SaaS or API products; early-stage startup experience required. Full-funnel operator: can plan channel strategy at 9 a.m. and launch a campaign by 3 p.m. Hands-on with Google Ads, LinkedIn, Meta, programmatic DSPs, SEO tools, and marketing automation. Strong SQL and spreadsheet skills; capable of building cohort models and debugging attribution. Solid understanding of A/B and multivariate testing and statistical significance. Persuasive copywriter with an eye for creative; can brief designers or build in Figma/Canva if needed. Fluent in English; Spanish or Portuguese is a plus. Nice-to-Have Experience marketing data or AI products to both technical and non-technical buyers. Familiarity with APIs, SaaS, and product-led onboarding. Proven success launching community-led or partner-led growth programs. Who You Are An action-biased self-starter who moves fast, learns faster, and doesn’t wait for permission. Equally at home debating CAC curves with the CFO or writing ad copy that converts. You measure success in revenue, not vanity metrics or slides. Why Join Mappa Real ownership: Your experiments directly influence revenue and market share. Builder culture: Work alongside operators, engineers, and scientists who ship fast and iterate faster. Remote-first: Join a distributed team across LatAm and the U.S.

Job Description Salary: Base + Performance-based commissions About Us We are a company dedicated to renting rooms and apartments to students, with a presence in several cities and in the process of expanding into new markets, including Miami (USA). Our focus is to offer safe and well-managed housing solutions for university students and young professionals, using an agile, modern, and digitized model. About the Role We are looking for a proactive and motivated Account Manager to join a growing international team focused on renting rooms to students across multiple cities worldwide. This role is ideal for someone who enjoys sales, client support, and administrative coordination within a dynamic and collaborative environment. You’ll manage the full rental process—from finding leads to closing contracts—and work closely with internal commercial teams to ensure a seamless and personalized experience for tenants. Key Responsibilities  Sales & Client Management Actively attract and engage potential student tenants (local and international) Guide prospects through the rental process and finalize agreements Ensure high customer satisfaction and encourage referrals  Marketing & Promotion Publish listings on digital platforms (web, social media, portals) Execute online campaigns targeting students Collaborate with universities and educational institutions  Administrative Coordination Prepare contracts and manage payment collection and documentation Coordinate with support teams (cleaning, maintenance) to ensure room readiness Keep databases and commercial reports accurate and up to date  Customer Support Answer inquiries, resolve issues, and provide clear guidance throughout the rental process Conduct follow-ups to measure satisfaction and build loyalty What We’re Looking For Education & Experience Technical or university degree in Marketing, Administration, Tourism, or related fields 1–2 years of experience in sales, customer service, or real estate Experience working with students or international clients is a plus Languages Spanish: Fluent (required) English: Basic (must be able to understand basic communication and documents Skills & Competencies Excellent communication and negotiation skills Customer-centric and goal-driven approach Friendly, empathetic, and able to connect with young audiences Highly organized, autonomous, and proactive Confident using tools like CRM systems, Excel, social media, and online platforms What We Offer Fully remote position with working hours aligned to Spain or similar time zone Opportunities for growth and performance-based recognition A modern, flexible, and people-focused work culture