Are you a creative thinker with a knack for digital strategies and project management? Do you excel in crafting compelling copy and driving successful marketing campaigns across various platforms? If so, we have the perfect opportunity for you to shine as our next Senior Digital Marketing Strategist. Our innovative company is seeking a visionary professional who can seamlessly blend the art of copywriting with the science of digital marketing to lead our campaigns to new heights. As a Senior Digital Marketing Strategist, you will be at the forefront of our marketing initiatives, responsible for the planning, development, and execution of multi-channel digital marketing campaigns. Your role will involve leveraging your expertise in copywriting to create persuasive content that captures and engages our target audience, driving brand awareness and conversion rates. You will collaborate with cross-functional teams to ensure cohesive and impactful marketing strategies that align with our business goals. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies to achieve business objectives and enhance brand visibility. - Craft and optimize high-quality, engaging copy for various digital platforms, including websites, email campaigns, social media, and online advertising. - Oversee and manage multiple projects from conception to completion, ensuring timely delivery and adherence to budget constraints. - Utilize your finance acumen to analyze and manage marketing budgets, expenses, and ROI, ensuring efficient allocation of resources. - Lead social media marketing efforts, including content creation, community engagement, and performance analysis, to foster a strong online presence. - Monitor industry trends and competitor activities to identify opportunities and adapt marketing strategies accordingly. - Collaborate with the design team to produce visually appealing and cohesive marketing collateral that complements the written content. - Conduct market research and customer analysis to inform campaign strategies and enhance targeting precision. - Provide mentorship and guidance to junior team members, fostering a collaborative and growth-oriented work environment. Qualifications: - A Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degrees or certifications in Digital Marketing are a plus. - A minimum of 5-7 years of experience in digital marketing, with a strong emphasis on copywriting and project management. - Proficiency in using digital marketing tools and platforms, such as Google Analytics, SEO tools, email marketing software, and social media management tools. - Exceptional writing and editing skills, with a keen eye for detail and the ability to adapt tone and style to various audiences. - Strong analytical skills, with the ability to interpret data and make data-driven decisions. - Excellent organizational and time management abilities, with the capacity to manage multiple projects simultaneously. - Proven leadership and team collaboration skills, with a history of mentoring and developing junior team members. - Knowledge of financial principles as they apply to marketing budgets and ROI calculations. If you're ready to take on a dynamic role where your creative and analytical skills will be put to the test, apply now to join our forward-thinking team. This is your chance to make a significant impact on our brand’s digital presence and drive our marketing success!