PR Freelancer or Agency Specializing in the Hispanic Market

Who We Are We are a fast-growing startup specializing in retail media optimization and programmatic advertising. Our team combines expertise in e-commerce, AdTech, and data analytics to develop innovative advertising strategies and drive measurable results for our clients. Overview The Programmatic Advertising Senior Strategist (Retail Media) is a seasoned, data-driven professional responsible for developing and executing strategic programmatic advertising initiatives within the retail media ecosystem. This role is crucial in designing and scaling high-performance strategies, creating full-funnel commerce solutions, and delivering measurable results for clients. The Senior Strategist will leverage expertise in platforms such as Amazon DSP, The Trade Desk, advanced measurement tools, and the broader retail media landscape to execute solutions aligned with client business objectives. Acting as a key strategic partner for clients, internal teams, and retail media platforms, this role will be instrumental in shaping the future of programmatic advertising within the company. Requirements 5-7 years of experience in programmatic advertising, including at least 2-3 years managing programmatic retail media (onsite or offsite) across the full campaign lifecycle (strategy and activation). 5+ years in a client-facing role, preferably managing small to mid-sized brands. Strong analytical skills and experience with business intelligence (BI) or data analytics tools to drive data-informed decisions. Deep understanding of Demand-Side Platforms (DSPs), including both retailer-native (Amazon DSP, Walmart) and non-retailer-specific platforms (The Trade Desk, Criteo Commerce Max). Proven experience managing various programmatic channels (Display, Video - STV/OTT, Audio, Native, DOOH) and deploying them strategically to achieve client KPIs. Expertise in Amazon Marketing Cloud for audience insights and reporting. Ability to connect full-funnel marketing efforts (search and display) to retailer-specific sales goals and performance. Familiarity with commerce platforms and reporting tools such as Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart Ads, and others. Strong critical thinking and problem-solving skills, with demonstrated ability to work independently. Excellent verbal and written communication skills, with a proven ability to present and sell ideas effectively to clients and internal teams. Ability to manage multiple projects simultaneously and work under tight deadlines. A strong desire to work in a fast-evolving industry that presents new challenges and opportunities. Skilled in packaging, positioning, and selling new concepts and opportunities. Strategic thinker with adaptability and a data-driven approach to optimization. Fluency in English (both spoken and written). Responsibilities Play a key role within the fast-growing programmatic advertising team, refining processes and structures to support ongoing success. Lead the development, execution, and optimization of programmatic display and video campaigns on platforms like Amazon DSP and The Trade Desk. Design full-funnel commerce strategies for planning and activating programmatic campaigns, collaborating with retail search teams for seamless integration. Utilize Amazon Marketing Cloud (AMC) to activate custom audiences and implement advanced programmatic strategies. Manage regular client communications to review programmatic performance, analyze business trends, and identify growth opportunities across channels. Provide programmatic input for annual media planning, ensuring alignment with a comprehensive marketing strategy. Continuously identify opportunities to improve client business performance through innovative, data-driven solutions. Build strong relationships with programmatic and retail partners, collaborating on new strategies to drive client success. Lead programmatic updates during integrated reporting sessions, such as QBRs and annual planning meetings. Guide account strategy development, including budget planning, KPI setting, audience testing, and industry trend analysis. Drive new business development and client expansion opportunities. Leverage reporting, analytics, and competitive analysis tools to refine strategies and achieve measurable results. Contribute to the success of small- and mid-sized client businesses by delivering innovative programmatic solutions in a fast-paced, dynamic environment. Provide feedback on product development and user experience based on insights gathered from client interactions and campaign performance. This role requires a highly motivated individual who thrives in a fast-growing environment, where experience, proactivity, and problem-solving skills will be key to success.

PLATFORM AND CONTENT ADMINISTRATOR (OPERATIONAL TEAM) Overview: The Platform and Content Administrator manages the company's digital platform, ensuring optimal functionality for both the user interface and technical aspects. Key Responsibilities: Manage and update website content, ensuring accuracy and relevance. Oversee the booking system and digital travel management. Ensure the platform is functional, intuitive, and optimized. Collaborate with commercial, operations, and tech teams to enhance digital presence. Troubleshoot technical issues and coordinate with developers as needed. Keep the experience portal up to date. Skills and Requirements: Experience in website management, CMS platforms, or digital administration. Basic knowledge of HTML, SEO, and UX/UI. Analytical skills to improve platform performance. Ability to multitask and ensure system efficiency. Must be fluent in English and Spanish.

WHO WE ARE: The world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatched expertise and patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers. We are proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law. OVERVIEW: We’re looking for a Customer Strategy Manager to join our rapidly growing Customer Strategy team.   As a Customer Strategy Manager, you will be exposed to all facets of the business and be encouraged to learn and develop skills both within and beyond your role. This role will manage partnership across mid-market accounts, including responsibility for communication, strategy, and serving as a thought leader.    The Customer Strategy Manager candidate is an intelligent, motivated person that enjoys working with clients to solve business challenges.    REQUIREMENTS: 3+ years of experience working with small to medium sized businesses in a client facing role  A proven track record of using data to drive strategic decision making; analytical in nature (our clients and partners are all in an ROI driven industry)  Above average skills with Microsoft Excel (command over formulas, vlookups, pivot tables, etc.) and analytics platforms, etc.  Talented presenter with ability to captivate an audience and leverage data to tell a story  Capable of solving problems - maintaining a positive outlook when tackling challenges and coming up with solutions Demonstrated ability to be professionally outspoken when managing tough customer conversations to yield positive results  English proficiency required—must be able to speak and write in the language fluently   ….. If you reached this point, we hope you're feeling excited about the job description. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe that can contribute to our team in a variety of ways – not just candidates who check all the boxes! PREFERRED QUALIFICATIONS: Background in the e-commerce or retail industry  Experience working with digital marketing platforms and channels - Google Analytics, Bing, Facebook, Amazon ads  Google AdWords or Google Analytics certification  Amazon certification  Experience in a fast-paced, startup environment  Experience in the advertising/ad tech industry  WHAT YOU’LL DO: Maintain direct ownership of 10+ key mid-market accounts  Manage client expectations and leading regular (weekly or bi-weekly) meetings with the client  Analyze key metrics of online marketing campaigns and present key findings and insights to clients  Oversee client performance, collaborating with data analysts to make optimizations to paid marketing campaigns  Prepare client reporting and quarterly business reviews to align value and client expectations  Serve as a strategic partner for clients as a subject matter expert in the areas of digital marketing, e-commerce and retail  Utilize data to expose awesome new opportunities for technology improvements and exposing them to our Product and Technology teams  Be a product expert by attending product training and roadmap sessions  Evaluate opportunities to grow partnership with their customers (new channel expansion, additional budget, testing opportunities, case studies, etc.)  Partner with Implementation team to develop overarching department strategy and the setup of new clients during onboarding process  BENEFITS: Fully remote work  The opportunity to join an international team  Career growth opportunities  Generous Paid Time Off This is a PJ contract based out in Brazil.