Business Development Manager

Estamos buscando un Estratega de Contenido Freelance para Redes Sociales que diseñe y entregue un plan de contenido mensual. Esta persona no estará a cargo de la gestión de comunidades ni del diseño gráfico, pero será responsable de: Crear el calendario de contenido mensual. Redactar copies y captions. Definir el tipo de contenido (reel, carrusel, publicación estática, historia, etc.). Preparar los briefs para el diseñador (incluyendo mensajes clave, referencias e ideas visuales). Establecer los objetivos de cada pieza (engagement, educación, awareness, producto, prueba social, etc.). Asegurar que todo el contenido esté alineado con la voz de la marca y los objetivos de crecimiento. Este rol es clave para garantizar que nuestros esfuerzos de marketing sean estratégicos, consistentes e impactantes.

Paid Social Growth Hacker (Meta, TikTok & YouTube) About Us We are in Latin American marketplace that allows fans and businesses to hire Hispanic celebrities for video shoutouts, business endorsements, and more. Founded in 2019, the company now features celebrities from more than 21 countries. Through technology, we make digital interactions between celebrities and their fan base simple and meaningful. Our marketplace was created to empower Hispanic celebrities and open new ways of connecting that weren’t possible before. A group of extremely talented and passionate people has led the company to become a market leader in just one year. Today, more than 4,000 celebrities are available and excited to interact with fans and businesses. Say hi—don’t be shy! Ideal Profile A paid media growth hacker, not a corporate marketer. Lives inside Ads Manager, TikTok Business Center, and Google Ads (YouTube). Obsessed with reducing CAC and scaling fast. Deep knowledge of CAPI, Pixel, GA4, UTMs, integration with WhatsApp and CRM. Strong in data analysis and fast testing: runs 10+ experiments per week and kills what doesn’t work. Creative mindset: understands TikTok trends, native formats, and how to tell stories that sell. Minimum of 4 years of experience Key Responsibilities 1. Implementation & Optimization Set up and manage TOFU, MOFU, BOFU campaigns across platforms. Structure accounts with CBO/ABO and high-volume campaigns for scaling. Optimize budgets, bids, and creatives in real time. Leverage whitelisting with influencers so ads feel organic. 2. Creativity + Culture Spot TikTok and Reels trends and turn them into ads. Work with designers and copywriters to build assets that speak culture, not just language. Constantly test hooks, copy, and formats (UGC, short form, long form). 3. Automation & Tech Implement advanced tracking: Meta CAPI, TikTok Events API, Google Ads conversion tracking. Integrate with WhatsApp bots or ManyChat. Automate dashboards with Looker, Data Studio, or similar tools. Use Zapier/Make to connect campaigns with CRM and reporting. 4. Growth Experiments Launch micro-campaigns to validate ideas. Test new audiences, promotions, and creatives. Find hacks to lower CAC: referrals, flash discounts, urgency-driven messages. Key KPIs Target CAC per platform. CPA and ROAS per campaign. % monthly growth in users/sales. Number of creatives tested per week. Speed of campaign launches (idea → live). Mini Support Team To make this hacker fly: 1 Designer (native ads + motion graphics). 1 Copywriter (hooks, culture, U.S. Hispanic language). 1 Data Analyst (once scaling).

About Us Our AI-powered analytics platform effortlessly and securely turns all company data into actionable insights—so every employee can visualize, understand, and act–all for less cost and time than traditional data management. We’re people first and are nothing without our team. So, we’re hell bent on creating the best possible environment for our team to thrive. We hire the most brilliant people and ensure everyone has ample opportunity for growth. We’re a startup for grown ups and are deeply rooted in the idea that life comes first, and good work will follow. Our team of data strategists, engineers, analysts, and scientists are experts focused on one thing — helping our clients quickly and easily access their data in a meaningful way with one simple software tool. If you’re looking to join a fast-paced, growing company leveraging AI to solve real enterprise challenges, we might be right up your alley. As a team member you: Are a driver, not a passenger, and are looking to make a real impact leveraging emerging technology Thrive in a fast-paced, highly-iterative, and collaborative workplace where you can take ownership of your work and contribute to the success of others Are adept at absorbing a brief, asking thoughtful questions, and initiating and executing an effective plan to achieve success in your work Value feedback as a fundamental component of your growth Can work against tight timelines while acting thoughtfully towards both the team and the clients Are ambitious, take initiative Are passionate about keeping up to date with the newest technologies, including AI, to provide our clients the easiest and most accurate way to access the transformative power of their data Always seek out ways to optimize processes, work smarter, and increase efficiencies Optimize resources in a way that generates successful outcomes. Your Impact: As a Solutions Architect, you'll play a pivotal role in bridging the gap between our cutting-edge, AI-powered, analytics platform and our clients' business needs. You'll leverage your deep understanding of marketing analytics, data analysis, and software solutions to architect and present customized solutions that drive customer success. Your expertise will not only help in securing new business but also in ensuring client satisfaction and maximizing the value of our platform. What Success Looks Like: Solution Design and Implementation: Architect, design, and implement tailored solutions for our clients, ensuring alignment with their business and marketing goals and data strategies. Translate complex technical features into clear, accurate & business-oriented benefits. Client Engagement: Understand client requirements and deliver compelling product trials and presentations that meet their business needs. Serve as the solutions expert and technical advisor during the sales and trial process. Technical Consultation: Provide consultation on best practices in marketing analytics, data integration, and campaign optimization. Help clients understand how to leverage our platform for maximum impact. Cross-functional Collaboration: Collaborate with product, engineering, and leadership teams to relay client feedback and contribute to the product development roadmap. Ensure our solutions meet and exceed client expectations. Ongoing Strategic Support: Develop and deliver needed materials & training to clients and provide ongoing strategic support and guidance to ensure client satisfaction, retention and growth. Market Intelligence: Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing analytics. Utilize insights to inform solution development and strategic planning. What You Bring to the Table (New Version) 3+ years of experience as a Data Analyst, Business Intelligence, Marketing Analytics, and Data Analytics. Expert in SQL, with emphasis on PostgreSQL; able to write, interpret, and optimize queries. Experience within a SaaS, business intelligence, or marketing analytics startup. Strong technical proficiency with marketing analytics platforms, CRM systems, and data visualization tools.. Expertise in creating charts, graphics, and visualizations for actionable business insights. Expertise in DBT and data transformations. Familiarity with data pipeline processing (ETL/ELT) and basic understanding of platforms such as FiveTran, Stitch, or Airbyte. Background in Digital Marketing and knowledge of key marketing metrics. Excellent presentation and communication skills, able to translate technical concepts into business benefits. Proven track record of developing and implementing successful solutions for clients. Ability to work collaboratively across teams and with clients at all levels. Strong problem-solving skills, able to work in a dynamic, fast-paced environment. Must be extremely productive, fast, and attentive to details. Quick responder via Slack and other communication channels. Comfortable attending meetings outside regular office hours as needed. Advanced English proficiency EEO Statement We are conspiring to design a better world and we believe this goal can only be advanced by a team that is committed to diversity, represents different cultures, perspectives and backgrounds and prioritizes inclusivity as a pillar of our company culture. We are an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Industry Business Intelligence Platforms