Location: Remote (LATAM) Job Type: Full-Time Department: Marketing Reports To: Chief Marketing Officer (CMO) / CEO About the Role We are seeking a data-driven, strategic, and creative Growth Marketing Director to lead our customer acquisition, activation, and retention initiatives. In this leadership role, you will own the growth marketing strategy, oversee multi-channel campaigns, and collaborate across teams to scale customer growth and lifetime value. You’ll be a key driver in building and optimizing the marketing funnel and maximizing ROI.  Key Responsibilities Develop and Execute Growth Strategy: Lead the development and execution of scalable growth strategies across paid media, SEO, email, referral, partnerships, lifecycle marketing, and more. Own the Funnel: Optimize the full customer journey—from top-of-funnel brand awareness to conversion and retention. Performance Marketing: Manage and scale paid acquisition campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on CAC, ROAS, and LTV. Marketing Analytics & Attribution: Analyze campaign performance, segment audiences, and use data to refine strategies and forecast growth. Experimentation & A/B Testing: Run rapid tests to identify and validate high-impact growth opportunities. Cross-Functional Leadership: Partner with Product, Sales, Data, and Creative teams to align growth efforts and ensure consistent messaging and experience across touchpoints. Team Management: Build and lead a high-performing growth team; manage external agencies and vendors when applicable. CRM & Lifecycle: Optimize email marketing, drip campaigns, and re-engagement flows to improve retention and drive upsell/cross-sell. Tech Stack Oversight: Evaluate and manage tools for marketing automation, analytics, attribution, and CRM. Qualifications 7+ years of experience in digital marketing/growth marketing, with at least 3 years in a leadership role Proven success scaling a B2B, B2C, SaaS, or eCommerce business through performance and lifecycle marketing Deep understanding of marketing analytics, attribution modeling, customer segmentation, and funnel optimization Strong expertise in tools like Google Analytics, HubSpot, Marketo, Amplitude, Segment, Mixpanel, and major ad platforms Excellent leadership, communication, and project management skills Comfort with ambiguity, high-growth environments, and rapid iteration Nice to Have Experience in a startup or high-growth tech environment Familiarity with product-led growth (PLG) strategies Experience with international or multi-language campaigns SQL proficiency or familiarity with BI tools What We Offer Competitive salary + performance-based bonuses Equity/stock options Health, dental, and vision benefits Flexible work hours and remote-friendly environment Opportunity to lead growth at a mission-driven, fast-scaling company