Job Title: Growth Marketing Director Location: Remote Job Type: Full-Time Department: Marketing Reports To: Chief Marketing Officer (CMO) / CEO About the Role We are seeking a data-driven, strategic, and creative Growth Marketing Director to lead our Fintech’s customer acquisition, activation, and retention initiatives. In this leadership role, you will own the growth marketing strategy, oversee multi-channel campaigns, and collaborate across teams to scale customer growth and lifetime value. You’ll be a key driver in building and optimizing the marketing funnel and maximizing ROI. Key Responsibilities • Develop and Execute Growth Strategy: Lead the development and execution of scalable growth strategies across appropriate tools ex. HubSpot, Active Campaign, SEO, automated demos, email, referral, partnerships, Clearbit, Databox, lifecycle marketing, and more. • Own the Funnel: Optimize the full customer journey—from top-of-funnel brand awareness to conversion and retention. • Performance Marketing: Manage and scale paid acquisition campaigns (Google Search, Ads, LinkedIn, etc.) with a focus on CAC, ROAS, and LTV. • Marketing Analytics & Attribution: Analyze campaign performance, segment audiences, and use data to refine strategies and forecast growth. • Experimentation & A/B Testing: Run rapid tests to identify and validate high-impact growth opportunities. • Cross-Functional Leadership: Partner with Product, Sales, Data, and Creative teams to align growth efforts and ensure consistent messaging and experience across touchpoints. • Team Management: Build and lead a high-performing growth team; manage external agencies and vendors when applicable. • CRM & Lifecycle: Optimize email marketing, drip campaigns, and re-engagement flows to improve retention and drive upsell/cross-sell. • Tech Stack Oversight: Evaluate and manage tools for marketing automation, analytics, attribution, and CRM. Qualifications • 7+ years of experience in digital marketing/growth marketing, with at least 3 years in a leadership role • Proven success scaling a B2B, enterprise SaaS, business through performance and lifecycle marketing • Deep understanding of marketing analytics, attribution modeling, customer segmentation, and funnel optimization • Expertise in Financial Services Industry and Enterprise Sales • Bilingual – English/Spansh • Excellent leadership, communication, and project management skills • Comfort with ambiguity, high-growth environments, and rapid iteration Nice to Have • Experience in a startup or high-growth tech environment • Familiarity with product-led growth (PLG) strategies • Experience with international or multi-language campaigns • SQL proficiency or familiarity with BI tools What We Offer • Competitive salary + performance-based bonuses • Equity/stock options • Flexible work hours and remote-friendly environment • Opportunity to lead growth at a mission-driven, fast-scaling company