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Growth Marketing Lead
About Mappa
Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns per person—based on prosodic and linguistic signals—and turns them into actionable insights for hiring and beyond. We’re growing fast and need a marketing-obsessed operator to keep our performance flywheel spinning.
Role Purpose
Identify, test, and scale acquisition and retention levers that move revenue—fast. Own the full growth stack from channel exploration to campaign execution, measurement, and iteration.
Key Outcomes (First 6 Months)
Launch a growth engine across paid, organic, PLG, and partner channels.
Increase qualified pipeline by 40% while keeping CAC payback ≤ 3 months.
Design and execute a lifecycle program that boosts product activation by 25%.
Co-build a growth analytics dashboard with the Performance Lead to track acquisition, activation, retention, and expansion metrics.
Launch one scalable new channel (e.g., co-marketing, community, API marketplace) that contributes ≥10% of net-new MRR.
Core Responsibilities
Generate and prioritize hypotheses using funnel data, user research, and competitive intel (ICE/RICE scoring).
Execute campaigns end-to-end: copy, creative, landing pages, tracking, and reporting across paid, organic, programmatic, and email.
Own SEO and content ops: keyword strategy, on-page optimization, backlink outreach, and performance tracking.
Drive product-led growth loops: in-app prompts, referrals, pricing/packaging tests.
Manage marketing automation in Pipedrive for lead nurture and lifecycle.
Collaborate with Sales, Product, and Data for accurate attribution and shared insights.
Monitor cohort metrics: CAC, LTV, payback, NDR; deliver insights to the C-suite for decision-making.
Must-Have Skills
4–6 years in growth/performance marketing for B2B SaaS or API products; early-stage startup experience required.
Full-funnel operator: can plan channel strategy at 9 a.m. and launch a campaign by 3 p.m.
Hands-on with Google Ads, LinkedIn, Meta, programmatic DSPs, SEO tools, and marketing automation.
Strong SQL and spreadsheet skills; capable of building cohort models and debugging attribution.
Solid understanding of A/B and multivariate testing and statistical significance.
Persuasive copywriter with an eye for creative; can brief designers or build in Figma/Canva if needed.
Fluent in English; Spanish or Portuguese is a plus.
Nice-to-Have
Experience marketing data or AI products to both technical and non-technical buyers.
Familiarity with APIs, SaaS, and product-led onboarding.
Proven success launching community-led or partner-led growth programs.
Who You Are
An action-biased self-starter who moves fast, learns faster, and doesn’t wait for permission. Equally at home debating CAC curves with the CFO or writing ad copy that converts. You measure success in revenue, not vanity metrics or slides.
Why Join Mappa
Real ownership: Your experiments directly influence revenue and market share.
Builder culture: Work alongside operators, engineers, and scientists who ship fast and iterate faster.
Remote-first: Join a distributed team across LatAm and the U.S.
We thrive in the technology industry by using AI and voice analysis to connect diverse talent with opportunities. Our innovative approach saves time and costs, fostering a dynamic work environment where unique perspectives are celebrated and growth flourishes.
Quickly validate your skills through audio responses while applying—It's just like recording an audio on WhatsApp.
1
Apply for a job
Our AI-powered matching algorithm considers over 100,000 data points to curate a thoroughly vetted shortlist just for you.
2
Get matched
We analyze the nuances of your voice, your career so far, and the quality of your audio responses to mapp your profile and match you with the right company.
2
Get matched
Our AI-powered matching algorithm considers over 100,000 data points to curate a thoroughly vetted shortlist just for you.
3
Meet the company
We’ll highlight all the reasons why the company should hire you, and you will receive an invitation for an interview to showcase those reasons.
3
Meet the company
Our AI-powered matching algorithm considers over 100,000 data points to curate a thoroughly vetted shortlist just for you.
4
Get hired
Mappa will handle everything from contract to payment, allowing you to focus on delivering your best work.
4
Get hired
Our AI-powered matching algorithm considers over 100,000 data points to curate a thoroughly vetted shortlist just for you.