Digital Marketing Specialist

B2B Sales Executive We are looking for a motivated and enthusiastic Entry-Level B2B Sales Executive to join our remote team on a full-time basis. Key Responsibilities Engage with potential business clients to promote our products and services. Build and maintain strong relationships with B2B customers. Identify new sales opportunities and contribute to achieving sales targets. Collaborate with the sales and marketing teams to develop effective strategies. Requirements Strong communication and interpersonal skills. Self-motivated with a passion for sales. Ability to work independently in a remote environment. Willingness to learn and grow within the sales field.

Growth Marketing Lead About Mappa Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns per person—based on prosodic and linguistic signals—and turns them into actionable insights for hiring and beyond. We’re growing fast and need a marketing-obsessed operator to keep our performance flywheel spinning. Role Purpose Identify, test, and scale acquisition and retention levers that move revenue—fast. Own the full growth stack from channel exploration to campaign execution, measurement, and iteration. Key Outcomes (First 6 Months) Launch a growth engine across paid, organic, PLG, and partner channels. Increase qualified pipeline by 40% while keeping CAC payback ≤ 3 months. Design and execute a lifecycle program that boosts product activation by 25%. Co-build a growth analytics dashboard with the Performance Lead to track acquisition, activation, retention, and expansion metrics. Launch one scalable new channel (e.g., co-marketing, community, API marketplace) that contributes ≥10% of net-new MRR. Core Responsibilities Generate and prioritize hypotheses using funnel data, user research, and competitive intel (ICE/RICE scoring). Execute campaigns end-to-end: copy, creative, landing pages, tracking, and reporting across paid, organic, programmatic, and email. Own SEO and content ops: keyword strategy, on-page optimization, backlink outreach, and performance tracking. Drive product-led growth loops: in-app prompts, referrals, pricing/packaging tests. Manage marketing automation in Pipedrive for lead nurture and lifecycle. Collaborate with Sales, Product, and Data for accurate attribution and shared insights. Monitor cohort metrics: CAC, LTV, payback, NDR; deliver insights to the C-suite for decision-making. Must-Have Skills 4–6 years in growth/performance marketing for B2B SaaS or API products; early-stage startup experience required. Full-funnel operator: can plan channel strategy at 9 a.m. and launch a campaign by 3 p.m. Hands-on with Google Ads, LinkedIn, Meta, programmatic DSPs, SEO tools, and marketing automation. Strong SQL and spreadsheet skills; capable of building cohort models and debugging attribution. Solid understanding of A/B and multivariate testing and statistical significance. Persuasive copywriter with an eye for creative; can brief designers or build in Figma/Canva if needed. Fluent in English; Spanish or Portuguese is a plus. Nice-to-Have Experience marketing data or AI products to both technical and non-technical buyers. Familiarity with APIs, SaaS, and product-led onboarding. Proven success launching community-led or partner-led growth programs. Who You Are An action-biased self-starter who moves fast, learns faster, and doesn’t wait for permission. Equally at home debating CAC curves with the CFO or writing ad copy that converts. You measure success in revenue, not vanity metrics or slides. Why Join Mappa Real ownership: Your experiments directly influence revenue and market share. Builder culture: Work alongside operators, engineers, and scientists who ship fast and iterate faster. Remote-first: Join a distributed team across LatAm and the U.S.

Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns based on prosodic and linguistic signals per person, turning them into actionable  insights for hiring, and more. We’re growing fast—and need a data-obsessed operator to keep our performance flywheel spinning.Role Purpose Own the narrative, positioning, and go-to-market strategy for Mappa’s platform—driving adoption, activation, and revenue growth Core Responsibilities  • Partner with Product Designer, Tech and Growth to define value props, personas, UX and success metrics for every release.  • Design and execute GTM plans—beta programs, rollout comms, launch assets, and enablement.  • Own website and self-serve funnel messaging; iterate with A/B tests and analytics.  • Conduct market and user research to uncover pains, Jobs-to-Be-Done, and whitespace.  • Collaborate with Growth to run campaigns that boost qualified leads and product-led expansion.  • Equip Sales and Customer Success with narratives, decks, and objection-handling guides.  • Track launch KPIs and synthesize insights for C-level decision-making.Must-Have Skills  • 3–5 years in product marketing for B2B SaaS or growth startups.  • Proven record of launching technical products and driving measurable adoption.  • Sharp storyteller who can distill complex ML / API concepts into clear, compelling copy and narrative.  • Data fluency—comfortable in BI for cohort and funnel analysis.  • Growth toolkit: A/B testing frameworks, pricing strategy, lifecycle email, PLG best practices.  • Strong project management—able to rally Design, Eng, Sales, and Comms against tight timelines.  • Native-level English and Spanish. Nice-to-Have  • Exposure to API or Enterprise products.  • Experience with marketing and productization in early stage startups. Who You Are Customer-obsessed, creative thinker, insight-driven, and endlessly curious. You zoom between high-level narrative and pixel-level detail, test hypotheses fast, and sweat the metrics. You thrive in ambiguity, default to action, and believe great products deserve unforgettable stories Why Join  • Shape the category narrative for behavior mapping through voice AI.  • Work with a cross-disciplinary team of operators, engineers, data scientists, and behavioral experts.  • Remote-first culture