Creative Visual Designer

Perfil que buscamos Buscamos un(a) diseñador(a) gráfico(a) senior, con enfoque en campañas 360° y alto rendimiento creativo, para una campaña masiva de marketing digital de producto financiero dirigida a mexicanos en Estados Unidos. Necesitamos un perfil altamente proactivo, con agilidad para ejecutar múltiples piezas, criterio estético sólido y experiencia desarrollando campañas integrales en medios digitales y tradicionales. Este rol requiere a alguien que pueda transformar rápidamente briefs en piezas visuales claras, poderosas y culturalmente relevantes, manteniendo estándares de calidad top. Responsabilidades clave Diseñar y adaptar todas las piezas gráficas de la campaña para: Redes sociales (orgánico y ads) Banners display y programática Email marketing Outdoor (OOH), impresos y materiales promocionales Key visuals de campaña y adaptaciones Ejecutar de forma ágil y mantener consistencia visual entre canales. Recibir feedback y realizar ajustes con rapidez sin perder calidad. Proponer soluciones visuales creativas alineadas con el tono estratégico. Entregar artes finales listas para producción y/o publicación. Colaborar activamente con creativos, copywriters y media planners. Herramientas y habilidades técnicas necesarias Adobe Photoshop (avanzado) Adobe Illustrator (avanzado) InDesign After Effects (nivel básico/intermedio para motion simple) Figma (deseable) Canva Pro (versatilidad para entregas exprés) Conocimiento básico en formatos para digital ads, Meta Ads, Google Ads, email y OOH Requisitos esenciales 2 a 3 años de experiencia en diseño gráfico aplicado a campañas de alto impacto. 2 a 3 años de experiencia con Social Media en general. Experiencia en productos financieros, fintech, remesas o campañas para audiencias hispanas. Capacidad de trabajar bajo presión con entregas rápidas y múltiples versiones. Altísimo nivel de detalle, estética y ejecución limpia. Experiencia trabajando en equipos creativos multidisciplinarios. Portafolio indispensable con campañas integradas. Extras que suman puntos (no excluyentes): Conocimiento general de UX/UI (para entender flujos, no para diseñarlos). Bilingüe (español/inglés). Experiencia con data-driven design o campañas segmentadas por comportamiento.

Growth Marketing Lead About Mappa Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns per person—based on prosodic and linguistic signals—and turns them into actionable insights for hiring and beyond. We’re growing fast and need a marketing-obsessed operator to keep our performance flywheel spinning. Role Purpose Identify, test, and scale acquisition and retention levers that move revenue—fast. Own the full growth stack from channel exploration to campaign execution, measurement, and iteration. Key Outcomes (First 6 Months) Launch a growth engine across paid, organic, PLG, and partner channels. Increase qualified pipeline by 40% while keeping CAC payback ≤ 3 months. Design and execute a lifecycle program that boosts product activation by 25%. Co-build a growth analytics dashboard with the Performance Lead to track acquisition, activation, retention, and expansion metrics. Launch one scalable new channel (e.g., co-marketing, community, API marketplace) that contributes ≥10% of net-new MRR. Core Responsibilities Generate and prioritize hypotheses using funnel data, user research, and competitive intel (ICE/RICE scoring). Execute campaigns end-to-end: copy, creative, landing pages, tracking, and reporting across paid, organic, programmatic, and email. Own SEO and content ops: keyword strategy, on-page optimization, backlink outreach, and performance tracking. Drive product-led growth loops: in-app prompts, referrals, pricing/packaging tests. Manage marketing automation in Pipedrive for lead nurture and lifecycle. Collaborate with Sales, Product, and Data for accurate attribution and shared insights. Monitor cohort metrics: CAC, LTV, payback, NDR; deliver insights to the C-suite for decision-making. Must-Have Skills 4–6 years in growth/performance marketing for B2B SaaS or API products; early-stage startup experience required. Full-funnel operator: can plan channel strategy at 9 a.m. and launch a campaign by 3 p.m. Hands-on with Google Ads, LinkedIn, Meta, programmatic DSPs, SEO tools, and marketing automation. Strong SQL and spreadsheet skills; capable of building cohort models and debugging attribution. Solid understanding of A/B and multivariate testing and statistical significance. Persuasive copywriter with an eye for creative; can brief designers or build in Figma/Canva if needed. Fluent in English; Spanish or Portuguese is a plus. Nice-to-Have Experience marketing data or AI products to both technical and non-technical buyers. Familiarity with APIs, SaaS, and product-led onboarding. Proven success launching community-led or partner-led growth programs. Who You Are An action-biased self-starter who moves fast, learns faster, and doesn’t wait for permission. Equally at home debating CAC curves with the CFO or writing ad copy that converts. You measure success in revenue, not vanity metrics or slides. Why Join Mappa Real ownership: Your experiments directly influence revenue and market share. Builder culture: Work alongside operators, engineers, and scientists who ship fast and iterate faster. Remote-first: Join a distributed team across LatAm and the U.S.

We are looking for a Project Marketing Manager to join our team and take charge of managing client relationships, developing marketing strategies, and ensuring the successful execution of impactful campaigns. This role requires a combination of strategic thinking, exceptional organizational skills, and outstanding communication abilities to deliver top-notch results and strengthen client partnerships. Responsibilities Serve as the primary point of contact for clients, building and nurturing strong relationships to understand their business objectives and marketing needs. Collaborate with the marketing team to develop comprehensive strategies aligned with client goals. Conduct market research to identify trends, customer insights, and competitive landscapes that inform strategic decisions. Create compelling, visually engaging PowerPoint presentations to showcase strategies, campaign proposals, and performance reports to clients. Develop detailed project plans, including timelines, budgets, and resource allocation, to ensure smooth campaign execution. Lead cross-functional teams to deliver marketing campaigns that are timely, within budget, and meet quality standards. Monitor campaign performance metrics, provide regular updates to clients, and recommend data-driven optimizations. Proactively identify upselling opportunities and additional services to expand client accounts. Requirements Advanced English proficiency. Proven experience working in marketing agencies. Strong proficiency with tools for project management, analytics, and presentations. Over 4 years of experience in account management or related roles. Valid US Visa to facilitate client interactions and travel. What We Offer An exciting opportunity to work with a talented team on innovative projects. A collaborative environment focused on delivering exceptional value to clients. Opportunities for professional growth and development. Join us and be a key player in driving client success while contributing to our company’s growth!