Creative Content Specialist

Perfil que buscamos Buscamos un(a) diseñador(a) gráfico(a) senior, con enfoque en campañas 360° y alto rendimiento creativo, para una campaña masiva de marketing digital de producto financiero dirigida a mexicanos en Estados Unidos. Necesitamos un perfil altamente proactivo, con agilidad para ejecutar múltiples piezas, criterio estético sólido y experiencia desarrollando campañas integrales en medios digitales y tradicionales. Este rol requiere a alguien que pueda transformar rápidamente briefs en piezas visuales claras, poderosas y culturalmente relevantes, manteniendo estándares de calidad top. Responsabilidades clave Diseñar y adaptar todas las piezas gráficas de la campaña para: Redes sociales (orgánico y ads) Banners display y programática Email marketing Outdoor (OOH), impresos y materiales promocionales Key visuals de campaña y adaptaciones Ejecutar de forma ágil y mantener consistencia visual entre canales. Recibir feedback y realizar ajustes con rapidez sin perder calidad. Proponer soluciones visuales creativas alineadas con el tono estratégico. Entregar artes finales listas para producción y/o publicación. Colaborar activamente con creativos, copywriters y media planners. Herramientas y habilidades técnicas necesarias Adobe Photoshop (avanzado) Adobe Illustrator (avanzado) InDesign After Effects (nivel básico/intermedio para motion simple) Figma (deseable) Canva Pro (versatilidad para entregas exprés) Conocimiento básico en formatos para digital ads, Meta Ads, Google Ads, email y OOH Requisitos esenciales 2 a 3 años de experiencia en diseño gráfico aplicado a campañas de alto impacto. 2 a 3 años de experiencia con Social Media en general. Experiencia en productos financieros, fintech, remesas o campañas para audiencias hispanas. Capacidad de trabajar bajo presión con entregas rápidas y múltiples versiones. Altísimo nivel de detalle, estética y ejecución limpia. Experiencia trabajando en equipos creativos multidisciplinarios. Portafolio indispensable con campañas integradas. Extras que suman puntos (no excluyentes): Conocimiento general de UX/UI (para entender flujos, no para diseñarlos). Bilingüe (español/inglés). Experiencia con data-driven design o campañas segmentadas por comportamiento.

About Mappa Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns per person—based on prosodic and linguistic signals—and turns them into actionable insights for hiring and beyond. We’re growing fast and need a data-obsessed operator to keep our performance flywheel spinning. Role Purpose Own the source of truth for how the business performs—across operations, product, and technology—and surface insights that drive revenue growth and efficiency. Key Outcomes (First 6 Months) Deploy company-wide performance dashboards (daily, weekly, monthly) tracking funnel, product usage, SLA compliance, and cost drivers. Identify ≥ 5 high-impact efficiency opportunities worth $250K+ in new revenue. Implement a lightweight OKR tracking system and cadence with C-level owners. Launch a monthly “State of Mappa” report to guide strategic decision-making. Core Responsibilities Map internal and client-facing processes; define KPIs and leading indicators. Build and maintain BI dashboards using Excel, SQL, and tools like Tableau, Looker, or Metabase. Lead deep-dive analyses on product telemetry, AI pipeline costs, and sales funnels. Collaborate with Engineering to instrument events and automate data flows. Drive cross-functional projects to improve conversion, retention, and gross margin. Present insights to CEO, COO, and CTO; turn findings into action and lead implementation. Conduct post-mortems and root-cause analyses for missed targets. Must-Have Skills 5–8 years in analytics, business operations, or growth at fast-paced, early-stage startups. Excel/Google Sheets power user (array formulas, Power Query, VBA/scripts, Monte Carlo). Strong SQL skills and experience with at least one BI stack (Looker, Tableau, Power BI, Metabase). Proven ability to manage cross-functional projects end-to-end. Strong grasp of SaaS metrics: CAC, LTV, payback, NDR, cohort analysis, funnel health. Fluent in English and Spanish. Nice-to-Have Ability to code for ad-hoc analysis and automation. Familiarity with RevOps tools (e.g., HubSpot, Salesforce, Mixpanel, Segment). Who You Are An analytical athlete who transforms messy data into crisp insights and ruthless prioritization. Builder mindset: automate today, optimize tomorrow. You challenge with facts, not opinions, and thrive in ambiguity at startup speed. Why Join Mappa Direct impact: Your dashboards drive weekly C-level decisions. Tech-driven culture: Collaborate with operators, engineers, scientists, and product thinkers. Remote-first: Join a distributed team across LatAm and the U.S.

We are a dynamic and innovative marketing agency. We specialize in providing cutting-edge marketing and tech solutions to a diverse range of clients. Position Overview: We are looking for a highly skilled Senior Bilingual Copywriter who is passionate about marketing. Responsibilities: Content generation: Lead the creation of high quality written content for our clients, using slang and local forms of English. Quality Assurance: Conduct proofreading and editing to ensure accuracy and consistency in all written materials. Continuously improve content based on user feedback and performance metrics. Incorporate SEO best practices into written content to enhance discoverability. Qualifications: Bachelor's degree in Marketing or a related field. 5+ years of professional copywriting experience Bilingual proficiency in English and Spanish, with excellent writing and editing skills in both languages. Proficiency in SEO and content optimization techniques. Strong portfolio showcasing diverse content types and writing styles. Excellent project management and organizational skills. Detail-oriented with a commitment to delivering high-quality content.