About Us We are a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity, and driven by responsibility. We’re optimists for change and help clients initiate, navigate, and benefit from transformation. We believe optimism is a force multiplier, helping clients mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. About Us – Experience-Creative Experience is the full-service creative agency within the Company In the Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry-leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, we’re part of a global group that’s building a new creative and digital agency from within — one designed to move fast, collaborate deeply, and deliver high-impact work with lean, expert teams. As strategic partners to our clients, we focus on building brands and driving growth for organizations that aim to break through creative barriers and accelerate digital transformation. It’s an exciting time to join us. We have long been the agency behind some of the world’s biggest brands — now we’re expanding to become one of the most recognizable names for companies that demand bold, business-driving creative. of the world’s biggest brands—now we’re expanding to become one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. About the Role We are looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight. Your Impact Strategic Growth Partner: Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business. Performance Driver: Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs. Automation Architect: Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions. Proactive Innovator: Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers. Cross-Functional Collaborator: Work with Creative, Analytics, and Account teams to integrate paid media seamlessly into broader campaigns and client strategies. Analytical Storyteller: Translate performance data into actionable insights, explaining not just what happened but why — and how to do more, better. What Success Looks Like Campaigns consistently meet or exceed performance benchmarks across channels, including app-based performance marketing environments. Multi-million-dollar paid social budgets are paced accurately, optimized effectively, and connected to business outcomes. Reporting provides clear insights, actionable recommendations, and a forward-looking roadmap for growth. Automation and optimization frameworks improve efficiency and scalability, enabling stronger client outcomes with fewer manual touchpoints. Clients and internal teams view you as a trusted strategist — someone who brings proactive, innovative solutions to both immediate and long-term challenges. Campaign roadmaps demonstrate ongoing learning, iteration, and curiosity that keep WeX and our clients ahead of platform shifts and industry trends. Qualifications 5+ years of experience managing paid social campaigns, ideally within agency or performance marketing environments. Deep platform expertise across Meta (Facebook/Instagram), TikTok, LinkedIn, Reddit, Pinterest, YouTube, and emerging social platforms. Strong understanding of social campaign structures, bidding models, conversion tracking, and audience segmentation. Experience managing multi-million-dollar social budgets with accountability for CPA, ROAS, and ROI targets. Proven ability to design and execute A/B testing frameworks across creative, audience, and bidding strategies. Proficiency with social ad management tools and automation platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Smartly, Skai, or custom API solutions). Strong analytical and storytelling skills — able to turn performance data into clear, actionable business insights. Experience collaborating cross-functionally with Creative, Analytics, and Account teams to deliver integrated, high-performing campaigns. Passion for emerging media and an experimental mindset that drives innovation in campaign testing and optimization.