About the Role We are looking for a Paid Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight. Your Impact Strategic Growth Partner: Lead the strategy and execution of paid search campaigns across Google Ads, Microsoft Ads, and app ecosystems, aligning media investment with client business goals and full-funnel performance. Optimization Expert: Build and manage granular campaign structures — including keyword segmentation, ad copy testing, and bidding strategy — to maximize efficiency and return on spend. Automation Architect: Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization. Conversion & Tracking Owner: Partner with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations. Performance Analyst: Translate campaign data into actionable insights — identifying trends, explaining performance drivers, and forecasting growth opportunities. Cross-Functional Collaborator: Work alongside Creative, SEO, and Account teams to ensure paid search efforts complement broader digital marketing initiatives. Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google and Microsoft to keep campaigns at the leading edge. What Success Looks Like Campaigns consistently exceed KPIs for ROI, CPA, and conversion volume across Google and Microsoft ecosystems. Budget pacing, bid automation, and targeting frameworks operate seamlessly, maintaining efficiency and accuracy at scale. Conversion tracking and reporting deliver clear, actionable insights tied directly to business outcomes. Search strategies evolve continually through structured testing, data analysis, and platform innovation. Clients and internal stakeholders view you as a trusted advisor who connects media performance to real business growth. Documentation, testing roadmaps, and optimization playbooks establish replicable best practices for the broader team. Qualifications 5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment. Deep platform expertise across Google Ads, Microsoft Ads, YouTube, and app ecosystems (Apple Search Ads, Google UAC, etc.). Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking. Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance. Proficiency in automation tools and scripts (e.g., SA360, Skai, Marin, or in-house API-based solutions). Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations. Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies. Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation. Strong collaboration skills — able to partner with cross-functional teams across Creative, Analytics, SEO, and Account to drive integrated performance. Passion for optimization, curiosity about evolving search trends, and a data-driven mindset that thrives on experimentation and impact.