Job description
What we need you to tackle
We’re looking for a senior paid media strategist with strong judgment, pattern recognition, and a track record in service-business lead generation, ideally with home services experience. You should understand how PPC fails in service industries, know how to connect ad performance to booked jobs and revenue, and be able to work independently without step-by-step direction. The right person thinks beyond the ad account, asks for the right data and access up front, communicates clearly, and can state needs and expectations when collaborating across projects.
Non-negotiable hard skills
- SEO
- PPC Marketing
- HVAC
Your day-to-day
Own paid media strategy and performance across Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.
Audit accounts and diagnose what is limiting performance in real time.
Identify and fix issues across the full acquisition funnel, not just inside the ad platforms.
Measure success against qualified booked jobs and revenue, not clicks or form fills.
Test, refine, and scale campaigns based on lead quality, sales follow-up, and revenue impact.
Communicate what is happening, why it is happening, and what should happen next to internal stakeholders and collaborators.
Nice to haves
- Builds bottom-up forecasts (CPC, CTR, CVR, AOV/LTV, booking rates) and scenario plans to pace spend while maintaining the 10–20% cost-to-revenue constraint.
- Explains what is happening, why, and what to do next with evidence-backed narratives that drive decisions and unlock cross-functional execution.