About GigU
GigU is a smart co-pilot for gig workers, helping 2M+ drivers and delivery workers take back control from opaque platform algorithms. Their mission: build the all-in-one hub for independent workers, combining financial tools, intelligence, and community.
What stood in the way
Expanding into the US meant hiring people who could operate with the existing team, understand the GigU category, and move at the speed of a market entry, all while staying connected to their Brazilian roots. Every week without the right people on board was a week of lost momentum.
How Mappa solved it
Mappa took the time to understand not just the roles but the culture and operating style behind them. Our behavioral approach surfaced candidates who could handle the ambiguity of a market entry, and our network gave GigU access to operators they wouldn't have reached on their own. Sourcing, vetting, and interviewing moved at a pace that actually matched theirs.
A measurable behavior layer
With Mappa, hiring stopped being the bottleneck of GigU's US expansion and became one of its accelerators. The team they built spans four pods and is already shaping what GigU looks like in the US. As Thiago Vieira, Head of US Expansion, put it: "The experience of hiring is so much better with Mappa. It's fast, well designed and most of all, they really care about giving you the best fitting candidates you could find."
