The behavioral science glossary

Plain-language definitions for the instruments, models, and terms behind Mappa's behavioral assessment for hiring.

See your own behavior map.

A behavioral assessment scored on published, peer-reviewed instruments. Thirty seconds of speech is all it needs — you get the full report, not a teaser.

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Jammil Handal
Client
Mappa's process is smart, efficient, and consistently delivers the right fit for Priority's specific needs.
Jammil Handal, Executive Vice President · MXBuild Priority

Foundational concepts

Psychometrics

Hiring outcomes

Company culture

  • FirmographicsCompany culture

    Firmographics are observable facts about a company: size, stage, funding, sector, and structure.

    How it shows up

    Two ten-person startups can look identical firmographically and have completely different lived cultures.

    Why it matters

    Firmographics are useful proxies, not direct measures of culture.

    See what your own behavior profile reveals.

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Assessment instruments

Speech & model terms